REVIEW | AFFILIATE LINKS
Well, this is unexpected – today I’m talking to you about the MILK Makeup Hydro Grip Primer which for a couple of months had gotten an incredible amount of chatter when it first released. This is also my very first product trial from MILK, their too cool for me holographic aesthetic is a little wild for my taste but when on the look out for a summer time foundation primer that’s silicone free, this was a high contender.
Here’s what MILK says about Hydro Grip…
HIT OF HYDRO: Hemp-derived cannabis seed extract hydrates to plump and smooth for blissed-out skin.
GRIP IT: A shot of blue agave extract forms an invisible layer to grip makeup for all-day hold. Allow formula one minute to fully absorb to activate full grip effect.
DOSE UP: Aloe water, cherry blossom, hyaluronic acid, and B vitamins boost skin for a healthier-looking base and a glassy, post-hot-yoga-class glow.
UNIVERSAL GOODNESS: Silicone-free, oil-free, green-tinted formula blends in clear to work across all skin tones and types.
Brand: MILK Makeup
Product: Hydro-Grip Primer
Claim to fame: Hydration, grippy texture, silicon free, oil free (hyped up cannabis extract), made in Italy
Would I (re)purchase: Undecided
Shop this product: Sephora, MILK website
Ingredients | Aloe Barbadensis Leaf Water, Water, Glycerin, PEG-150 Distearate, Alcohol Denat., Polyglyceryl-10 Eicosanedioate/Tetradecanedioate, Diglycerin, PVP, Benzyl Alcohol, Sorbitol, Pullulan, Inositol, Betaine, Carbomer, Maltose, Xylitol, Sodium Hydroxide, Sodium Benzoate, Potassium Sorbate, Sodium Phytate, Benzophenone-4, Dehydroacetic Acid, Phenoxyethanol, Agave Tequilana Stem Extract, Sodium Hyaluronate, Niacinamide, Propylene Glycol, Panthenol, Vegetable Amino Acids, Cannabis Sativa (Hemp) Seed Extract, Opuntia Ficus-Indica Flower Extract, Prunus Avium Flower Extract, Citric Acid, Benzoic Acid, Yellow 5 (Ci 19140), Blue 1 (Ci 42090), Red 33 (Ci 17200).
PACKAGING & DESIGN
When it comes to packaging design, MILK has done a fantastic job of keeping a cohesive look to their brand while also making things practical. I have no complaints about the sturdy plastic pump and cap design; even more so I love that it’s an air sealed pumping system which means the bottom pushes up as you deplete the bottle. Clear packaging also means you can see exactly how much is left. Spring system is accurate and easy to control – total win!
TEXTURE & APPLICATION
It feels like rubbing aloe vera gel on your skin … and that’s not a bad thing once you get used to it. Note that aloe is actually the first ingredient on the list which in hierachical order means that this primer is packed full of this cooling, slightly sticky, skin calming substance. The gel consistency is best applied with fingers in a dap and rub motion then left to set slightly on the skin before foundation, MILK recommends 1 minute.
Foundation application does get a little tricky; the tacky texture means product doesn’t blend as smoothly on the skin because of the grip. I recommend applying liquid foundation with a beauty blender for best results… powder foundation would seem like a really bad idea. Brushes tend to drag across the tacky surface, again making foundation hard to blend.
Satin and luminous finish foundations with more fluid textures work best with the Hydro Primer, matte finishes just becomes a bit of a clumpy patchy mess and blending over my nose is a no-go altogether. This means its not a universally friendly pairing with my foundation collection and limits its usage.
WEAR & LONGEVITY
Here’s where things get a little interesting. I don’t find my makeup lasting longer in total hour count however it looks better for longer throughout the day. In the final hours, it wears off just like any other foundation/ foundation primer does. Essentially, it does hold itself together a little longer and takes longer time to break down but I don’t find it extends my makeup wear by an extremely notable amount of time. When it starts going downhill, it goes down hard just like most primers I own.
No sensitivity at all. No strong detectable fragrance in product. No breakouts.
THE FINAL VERDICT
MILK’s Hydro Grip Primer is a good silicone-free under-layer to your liquid foundation that gives a small boost of initial moisture and a little extra stick to your base makeup… literally. The tacky texture is less compatible with matte foundations or powder foundations (including mineral makeup). Hydro-Grip is not going to make your makeup bullet proof or sweat proof but if you want something that simply holds your face together a little better than usual and you don’t like matte primers, this is a very likeable choice.