OpenBox | 100% PURE Cosmetics

As any makeup lover would tell you, one reason that we are so drawn to beauty products is the wonderful spectrum of colours that light up our faces and our moods. Before the advent of mass produced synthetic dyes, colours came directly from the earth in the form of fruits and mineral pigments.

100% PURE is a beauty company that brings back these natural ingredients, fuses them with modern formulations to create antioxidant rich, healthy and synergistic products for your everyday life. I had the pleasure of sampling three items from their colour cosmetics line and filmed an unboxing video to share some first impressions.

A closer look at the products in detail and also their ingredients. These products certainly do not skimp on design, each item is packaged in their own cardboard casing like a little gift.
Canada | USA | $32 CAD | 7ml
Key Benefits: A long lasting and smudge proof liquid eyeliner infused with micronized black tea to deliver colour, anti-oxidants and vitamins. Safe for contact lens wearers.
INGREDIENTS:  Camellia Sinensis (Organic Micronized Black Tea)* Leaf Extract, Vegetable Glycerin, Aloe Barbadensis (Organic Aloe)* Leaf Juice, Xanthan Gum, Extracts of Origanum Vulgare (Oregano) Leaf, Thymus Vulgaris Thyme) Flower/Leaf, Rosmarinus Officinalis (Rosemary) Leaf, Lonicera Caprifolium Flower, Lonicera Caprifolium Flower and Lonicera Japonica (Honeysuckle) Flower * Certified Organic

Canada | USA | $22 CAD | 2.5grams
Key Benefits: Rich in avacado and cocao butter this fruit pigmented lip glaze offers moisture and rich colour in one easy swipe.
INGREDIENTS:  Organic Avocado Butter*, Organic Cocoa Butter*, Contains all or some of the following Fruit Pigments: Organic Cherry*, Organic Plum*, Cabernet Grape, Organic Raspberry*, Organic Blueberry*, Organic Blackberry*, Organic Peach*, Organic Apricot*, Organic Tomato*, Organic Pomegranate*, Organic Cacao (chocolate)*, Organic Rose Petals*, Organic Lavender Flower* and Organic Cinnamon*, Organic Shea Butter*, Organic Rosehip Oil*, Organic Mango Butter*, Vitamin E (a-tocopherol), Vitamin C (ascorbyl palmitate), May contain Mica (natural shimmery mineral) * Certified Organic
“Pepermint Candy”
Canada | USA | $36 CAD | 9grams
Key Benefits: A natural, fruit pigmented blush silky powder blush concentrated with healthy vitamins and antioxidants nourishes your skin while give you a flirty flush.

INGREDIENTS: Oryza Sativa (Rice) Starch, Rosa Canina (Rosehip) Seed Oil, Persea Gratissina Oil (Avocagod Butter), Theobroma Cacao (Cocoa) Seed butter, Pigmented Extracts of Prunus Domestica Fruit (Plum), Punica Granatum (Pomegranate), Vaccinium Macrocarpon Fruit (Cranberry), Fragaria Vesca Fruit (Strawberry), Rubus Fruticosus Fruit (Blackberry), Rubus Idaeus Fruit (Raspberry), Prunus Persica Fruit (Peach), Daucus Carota Sativa Root (Carrot), Solanum Lycopersicum Fruit/Leaf/Stem (Tomato), Matricaria Chamomilla Leaf (Chamomile) and Mentha Piperita Leaf (Pepermint), Punica Granatum (Pomegranate) Extract, Lycium Chinense Fruit (Goji Berry) Extract, Sodium Ascorbate (Vitamin C), Tocopherol (Vitamin E), Mica (natural shimmer mineral)

On the skin, these colours were not shy at all and all swatched easily with good pigmentation and smoothness. The lip glaze was especially exciting for it’s rich colour and slightly moist finish which gave a fresh look when worn like a stain. I’m wearing all the three 100% products in my makeup look below.

100% PURE
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Along with colour cosmetics, 100% Pure also carries an extensive line of everyday products for skin, hair, body and even a category for kids. Gift sets and gift cards are also available as well as shipping to multiple international locations.

With a few free standing stores already in California, I hope that the line will continue to grow while preserving it’s authenticity and integrity to natural ingredients. Personally, it was a great surprise to discover that natural dyes and pigments can be just as fun and colourful as the
other options in my drawers.

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